Principles of marketing (Record no. 23094)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 02425nam a22002177a 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 250721b |||||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9789352865611 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| Item number | KOT |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Kotlar, Philip |
| 245 ## - TITLE STATEMENT | |
| Title | Principles of marketing |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 17th. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Noida, |
| Name of publisher, distributor, etc. | Pearson Education: |
| Date of publication, distribution, etc. | 2019. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxii, 701p., app., glos., ref., ind., 27 cm X 21 cm |
| 500 ## - GENERAL NOTE | |
| General note | Donated by : Student |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | Summary : This new text is the result of feedback from teachers and students who need a more succinct introduction to the subject, without compromising on rigour. This briefer version aims to give students the essence of the subject so that they have an overview of marketing |
| 521 ## - TARGET AUDIENCE NOTE | |
| Target audience note | Contents:<br/><br/>Part 1 Defining Marketing and the Marketing Process 26<br/>1 Marketing: Creating Customer Value and Engagement 26<br/>2 Company and Marketing Strategy: Partnering to Build Customer Engagement, Value, and Relationships 62<br/><br/>Part 2 Understanding the Marketplace and Consumer Value 90<br/>3 Analyzing the Marketing Environment 90<br/>4 Managing Marketing Information to Gain Customer Insights 122<br/>5 Consumer Markets and Buyer Behavior 156<br/>6 Business Markets and Business Buyer Behavior 186<br/><br/>Part 3 Designing a Customer Value–Driven Strategy and Mix 210<br/>7 Customer Value–Driven Marketing Strategy: Creating Value for Target Customers 210<br/>8 Products, Services, and Brands: Building Customer Value 242<br/>9 Developing New Products and Managing the Product Life Cycle 278<br/>10 Pricing: Understanding and Capturing Customer Value 306<br/>11 Pricing Strategies: Additional Considerations 330<br/>12 Marketing Channels: Delivering Customer Value 356<br/>13 Retailing and Wholesaling 390<br/>14 Engaging Consumers and Communicating Customer Value: Integrated Marketing Communication Strategy 422<br/>15 Advertising and Public Relations 450<br/>16 Personal Selling and Sales Promotion 478<br/>17 Direct, Online, Social Media, and Mobile Marketing 510<br/><br/>Part 4 Extending Marketing 540<br/>18 Creating Competitive Advantage 540<br/>19 The Global Marketplace 566<br/>20 Sustainable Marketing: Social Responsibility and Ethics 596<br/><br/>Appendix 1 Marketing Plan 627<br/>Appendix 2 Marketing by the Numbers 637 Appendix 3 Careers in Marketing 655<br/> |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| General subdivision | marketing |
| -- | consumer value |
| -- | marketing channels |
| -- | sustainable marketing |
| -- | marketing strategy |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Armstrong, Gary |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Agnihotri, Prafulla |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Date acquired | Source of acquisition | Cost, normal purchase price | Inventory number | Total Checkouts | Full call number | Barcode | Date due | Date last seen | Date last checked out | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | KEIC | KEIC | 07/21/2025 | Free | 474.00 | Free | 1 | 658.8 KOT | 23915 | 09/25/2025 | 09/11/2025 | 09/11/2025 | 07/21/2025 | Books |