Retail merchandising (Record no. 23108)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01782nam a22001817a 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 250724b |||||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780070144972 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.87 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Pradhan, Swapna |
| 245 ## - TITLE STATEMENT | |
| Title | Retail merchandising |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | New Delhi, |
| Name of publisher, distributor, etc. | McGraw Hill Education: |
| Date of publication, distribution, etc. | 2010. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xi, 222p., app., ind., 24 cm X 18 cm |
| 500 ## - GENERAL NOTE | |
| General note | Donated by: Student |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | Summary: The book would appeal to executives, and both PG and UG level students the organization of topics is alright the topics provide the right depth and breadth in coverage. Prof. Mamta Mohan, Programme Director (MBA-Retail),Amity Business School,Noida The book is simple and comprehensible written in simple language, it is easy tounderstand Tesco example is quite interesting the book would appeal to the beginners in retailing and diploma students Ms. Surabhi Jain, Associate Trainer & Programme Leader,Indian Reatil School, New Delhi This book aims at giving the basic knowledge of buying and merchandising function to the students of retailing management. It has been written in a simple manner to aid easy comprehension of the underlying theory and concepts. It provides a good foundation in the subject,keeping in view the industry practices in India. Key Features: Comprehensive coverage of all aspects of retail merchandising. |
| 521 ## - TARGET AUDIENCE NOTE | |
| Target audience note | Contents:<br/><br/>1. The fundamentals of merchandise<br/>2. The elements of merchandise planning<br/>3. The process of merchandise planning<br/>4. Developing Assortment plans<br/>5. Source of supply<br/>6. Pricing merchandise and performance evaluation<br/>7. Private labels<br/>8. Category management<br/> |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| General subdivision | retail trade |
| -- | private labels |
| -- | elements of merchandise planning |
| -- | assortment |
| -- | source of supply |
| -- | category management |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Date acquired | Source of acquisition | Cost, normal purchase price | Inventory number | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | KEIC | KEIC | 07/24/2025 | Free | 558.00 | Free | 658.87 PRA | 23928 | 07/24/2025 | 07/24/2025 | Books |