AI first : the playbook for a future-proof business and brand (Record no. 23130)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 02891 a2200217 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250818120556.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 250812b |||||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 978-1647829650 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.514 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Brotman, Adam |
| 245 ## - TITLE STATEMENT | |
| Title | AI first : the playbook for a future-proof business and brand |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Boston, |
| Name of publisher, distributor, etc. | Harvard Business School Press: |
| Date of publication, distribution, etc. | 2025. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 196p., note., iind., 24 cm X 16 cm |
| 500 ## - GENERAL NOTE | |
| General note | Recommended by: Anita Basaligappa |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | Summary: What does the rapid rise and astonishing rate of improvement of AI mean for brands in the next five years? Listen to what OpenAI CEO Sam Altman told authors Adam Brotman and Andy Sack when he met them: "It will mean that 95% of what marketers use agencies, strategists, and creative professionals for today will easily, nearly instantly, and at almost no cost be handled by the AI-and the AI will likely be able to test the creative against real or synthetic customer focus groups. No problem." With that astonishing statement, the authors began a journey of discovery to understand what this transition to an AI-first world means. You'll hear from a who's who of tech visionaries who spoke with the authors, including Altman, Bill Gates, and Reid Hoffman, sharing how they're thinking of the transition to the new reality. You'll also hear from practitioners bold enough to be surfing this tidal wave of change, including one who audaciously mandated experimentation with AI for all his employees. Brotman is the former chief digital officer at Starbucks, pivotal in the development of the coffee giant's mobile payment and loyalty programs. Sack is a legendary tech visionary and former adviser to Microsoft CEO Satya Nadella. Together, they formed strategic consultancy Forum3 to take on every aspect of the challenge to becoming an AI-first organization, including how you think about the design of jobs, what skills you need to start developing, what customers will expect from brands that they don't today, how to achieve early wins, and how to compete in an AI-first arena, where nearly anyone can build creatively engaging brands quickly and cheaply. It's time to get ready for a brand-new world. |
| 521 ## - TARGET AUDIENCE NOTE | |
| Target audience note | Contents:<br/><br/>Introduction: The Holy-Shit Moment<br/>Part One<br/>What Is Happening?<br/>1. Human + Machine<br/>2. Productivity Redefined<br/>3. The Middle Era<br/>Part Two<br/>What Should I Do about It?<br/>4. Al First Marketing<br/>5. Al First Mindsets<br/>6. Embrace Al, and Pivot Hard<br/>7. The Essential Utility.<br/>Conclusion: Another Intelligence in the Room<br/> |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| General subdivision | technological innovations |
| -- | management |
| -- | artificial intelligence |
| -- | innovations gestion |
| -- | AI and machine learning |
| -- | advertising |
| -- | automation |
| -- | brand management |
| -- | business models |
| -- | consumer behavior |
| -- | creativity |
| -- | customer strategy |
| -- | customer-centricity |
| -- | digital transformation |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Sack, Andy |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Date acquired | Source of acquisition | Cost, normal purchase price | Inventory number | Total Checkouts | Full call number | Barcode | Date due | Date last seen | Date last checked out | Cost, replacement price | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | KEIC | KEIC | 08/04/2025 | Amazon | 1399.00 | LDX1-4778 | 1 | 658.514 BRO | 23952 | 09/18/2025 | 08/19/2025 | 08/19/2025 | 1067.00 | 08/04/2025 | Books |