Marketing to the base of the pyramid: Towards a sustainable business future (Record no. 23144)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00339 a2200121 4500 |
| 000 - LEADER | |
| fixed length control field | nam a22 7a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250825155854.0 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9789819671045 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Ramendra Singh and Tahir Ahmad Wani |
| 245 ## - TITLE STATEMENT | |
| Title | Marketing to the base of the pyramid: Towards a sustainable business future |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Name of publisher, distributor, etc. | Springer |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Date last seen | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | KEIC | KEIC | 08/25/2025 | Technical Bureau | 16655.00 | 08/25/2025 | 1 | 08/25/2025 | Books |