Harivansh's experiment with ad-vocacy journalism: from ads to action, words to change (Record no. 23166)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 06315nam a22002057a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250904171212.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 250904b |||||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9789362643322 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 659.1 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Raghunath, A. S. (wri. & ed.) |
| 245 ## - TITLE STATEMENT | |
| Title | Harivansh's experiment with ad-vocacy journalism: from ads to action, words to change |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | New Delhi |
| Name of publisher, distributor, etc. | Indiastat Publications |
| Date of publication, distribution, etc. | 2025 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xiv., 22 cm X 30 cm |
| 500 ## - GENERAL NOTE | |
| General note | Donated by: A. S. Raghunath |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | Summary: Harivansh's Experiment with AD-Vocacy Journalism: From Ads to Action, Words to Change by A. S. Raghunath chronicles the remarkable transformation of Prabhat Khabar from near collapse into a bold, socially-driven media force under Harivansh’s leadership. Set against the backdrop of Bihar, Jharkhand, and Bengal, this coffee table book showcases how editorial integrity fused with purpose-driven advertising sparked real-world change—fighting corruption, empowering youth, and promoting civic responsibility. From exposing the Fodder Scam to championing education and gender equality, it highlights landmark campaigns that redefined journalism’s role in public service. Blending insider insights, campaign anecdotes, and expert reflections from ad professionals and media veterans, Raghunath presents AD-Vocacy Journalism as a powerful model for meaningful communication. A must-read for journalists, media professionals, and changemakers—this book is both a tribute and a playbook for journalism that informs, inspires, and transforms. |
| 521 ## - TARGET AUDIENCE NOTE | |
| Target audience note | Contents:<br/><br/>Foreword by Harivansh ................................................................................................... xii<br/>2. Prologue: From Twenty Newsrooms to a<br/>Transformative AD-Vocacy Trail: by A S Raghunath ............................ 1<br/>3. Introduction Harivansh: Championing the Craft of Social<br/>AD-Vocacy Journalism in India: By A S Raghunath ............................. 23<br/>I. Chapter: Masters of Message:<br/>The Creative Force Behind Advocacy Campaigns<br/>1. Vishaka Communications: Ink, Ideas & the Impact of<br/>Social Change: Abhimanyu Mishra ………..…………………………….............. 105<br/>2. Designing Change: A Journey with Prabhat Khabar<br/>Under Harivansh’s Leadership: Krishnendu Dutta ……………...... 108<br/>3. Passion, Purpose, and Power of Words: My Creative<br/>Odyssey Born from Prabhat Khabar’s Ads: Nishant Nanda 114<br/>4. Ads to Andolan: A Movement in<br/>Words: Karan Pratap Singh ……………………...................................................... 118<br/>5. From Prabhat Khabar to Global Brands: A 16-Year career of<br/>Crafting Creative Communications: Samrendra Upadhyay 122<br/>6. Prabhat Khabar and the Art of Inspiring Social<br/>Awareness: Amitabh Naval ……...................................................................... 124<br/>7. Bachpan Bachao & Beyond- Prabhat Khabar’s Trailblazing<br/>Role in Bihar’s Mediascape: Diljeet Khanna ...................................... 126<br/>8. A Decade of Social Advocacy in Prabhat Khabar- Shaping<br/>Minds, Shaping Society: Biju Lal ………………………………………………........... 132<br/>II. Chapter: Management's Role- The Pillars of Support through<br/>Leadership and Resources from Prabhat Khabar’s Management<br/>1. From Ruins to Reverence:<br/>The Story of Prabhat Khabar: Ranjit Kumar Dutta …....................<br/>From Ads to Action: How Prabhat Khabar Redefined<br/>Reader-connect: K K Goenka ......................................................... 142<br/>3. Impact of Prabhat Khabar: From Citizen Journalism<br/>to Social Movements: K Uma Shankar …………………………… 146<br/>4. Prabhat Khabar-Four Decades of Leading with Integrity,<br/>Advocacy, and Public Trust: Sumit Bhattacharjee …… 150<br/>III. Chapter: The Journalistic Team- Voices from the Frontline:<br/>The Journalists Behind the Campaigns & Harivansh School<br/>of Social-Advocacy Journalism called Prabhat Khabar<br/>1. Ink That Inspired Social Change: Prabhat Khabar’s<br/>Social Crusade: Anuj Kumar Sinha …………………………………....... 156<br/>2. Bihar’s Voice of Change - The Transformative Power<br/>of Prabhat Khabar : Ajay Kumar ………………………………………..…… 160<br/>3. Prabhat Khabar’s Social Advocacy in Action :<br/>Mithilesh 172<br/>4. Relaunch to Resurgence : How Prabhat Khabar<br/>Redefined Bihar’s Narrative : Anurag Kashyap ………….. 180<br/>5. Harivansh’s Brand of Journalism: Challenging Status<br/>quo to establish new normal : Nirala …………………………............ 192<br/>6. Setting New Standards in News : Prabhat Khabar’s<br/>Transformative Impact in Bihar : Swayam Prakash ….… 200<br/>7. Echoes Of Truth: The Stories That Stirred Bihar :<br/>Shailendra ………………………............................................................................... 206<br/>IV. Chapter: Peer Perspectives-Voices from the<br/>Competition & ad industry<br/>1. Stories That Inspire, Campaigns That<br/>Transform: Vijay Singh ………………………............................................. 216<br/>2. A Legacy of Advocacy and Action :<br/>Naveen Choudhary …………………........................................................... 218<br/>3. From Coal Belt to News Front: My reflections on<br/>Brand Prabhat Khabar: Anamika Nath …………………………… 224<br/>4. Public Service Ads: A Tool to Reboot Brand Loyalty :<br/>Rajesh Pandey ……………............................................................................ 228<br/>V. Chapter: Academic Insights Social Advocacy<br/>in Print Media Insights from the Ivory Tower -<br/>Its definition, origin and objectives<br/>1. From Street Theatre to Print - The Rise of<br/>Social Advocacy : Prof. (Dr.) Abhijit K. Chattoraj ……... 232<br/>2. AD-Vocacy: Prabhat Khabar’s Power to Shape<br/>Society: Dr. Shilpi Jha …………................................................................ 236<br/>VI. Miscellaneous<br/>1. Contributor’s full introductions : …………………….....…................. 238<br/> |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| General subdivision | mass media |
| -- | journalism |
| -- | Harivansh Narayan Singh |
| -- | journalist and politician |
| -- | Deputy Chairman of the Rajya Sabha |
| -- | Prabhat media |
| -- | socially-driven media |
| -- | advertising sparked |
| -- | fighting corruption |
| -- | education and gender equality |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Date acquired | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | KEIC | KEIC | 09/04/2025 | 1710.00 | 659.1 RAG | 23970 | 09/04/2025 | 09/04/2025 | Books |