MARC details
| 000 -LEADER |
|---|
| fixed length control field |
00872nam a2200301Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
210429s9999||||xx |||||||||||||| ||und|| |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
074941636X |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.802 |
| Item number |
ADV |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Payne, Adrian (ed.) |
| 245 #0 - TITLE STATEMENT |
|---|
| Title |
Advances in relationship marketing |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc |
London: |
| Name of publisher, distributor, etc |
Kogan Page Limited |
| Date of publication, distribution, etc |
1995 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
286p., ind. |
| Dimensions |
23 cm x 15 cm |
| 365 ## - TRADE PRICE |
|---|
| Price type code |
INR |
| Unit of pricing |
00 |
| 541 ## - IMMEDIATE SOURCE OF ACQUISITION NOTE |
|---|
| Date of acquisition |
1999-01-01 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
building customer relationship |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
customer retention |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
HRM |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
internal marketing |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
long term customer loyalty |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
manageing relationships |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
paradingm |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
pathology company wide quality initiative |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
re-engineering brand management |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
relationship marketing |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
service quality |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
value creation |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Item type |
Books |
| Source of classification or shelving scheme |
Dewey Decimal Classification |
