The 22 immutable laws of branding : how to build a product or service into a world-class brand (Record no. 30)

MARC details
000 -LEADER
fixed length control field 01221nam a2200481Ia 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 210429s9999||||xx |||||||||||||| ||und||
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0006531296
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title eng
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.827
Item number RIE
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Ries, Al
245 #4 - TITLE STATEMENT
Title The 22 immutable laws of branding : how to build a product or service into a world-class brand
Statement of responsibility, etc. by Al Ries and Laura Ries
250 ## - EDITION STATEMENT
Edition statement 1st ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. New York:
Name of publisher, distributor, etc. Harper Collins Publishers
Date of publication, distribution, etc. 1998
300 ## - PHYSICAL DESCRIPTION
Extent 182p., ind.
Dimensions 22 cm x 14 cm
365 ## - TRADE PRICE
Price type code INR
Price amount 627.85
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element advertising
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element borders
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element brand name products
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element category
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element change
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element color
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element company
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element consistency
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element contraction
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element credential
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element extensions
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element fellowship
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element generic
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element law of expansion
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element management
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element mortality
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element name
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element publicity
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element quality
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element shape
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element sibling
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element singularity
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element subbrands
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element word
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Ries, Laura
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme
Koha item type Books
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Date acquired Source of acquisition Coded location qualifier Cost, normal purchase price Inventory number Total Checkouts Full call number Barcode Date last seen Cost, replacement price Price effective from Koha item type Date last checked out
        KEIC KEIC 11/19/1998 Natraj Book Centre 72/2 627.85 Bill No.: 2033 Date: 1998-11-19   658.827 RIE 11909 05/22/2023 627.85 04/29/2021 Books  
        KEIC KEIC 11/19/1998 Natraj Book Centre 72/2 627.85 Bill No.: 2033 Date: 1998-11-19   658.827 RIE 12687 05/22/2023 627.85 04/29/2021 Books  
        KEIC KEIC 11/19/1998 Natraj Book Centre 72/2 627.85 Bill No.: 2033 Date: 1998-11-19 1 658.827 RIE 2107 05/22/2023 627.85 04/29/2021 Books 12/17/2021
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