Product management (Record no. 309)

MARC details
000 -LEADER
fixed length control field 01078nam a2200361Ia 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 210429s9999||||xx |||||||||||||| ||und||
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0070603480
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title eng
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.56
Item number LEH
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Lehmann, Donald R.
245 #0 - TITLE STATEMENT
Title Product management
Statement of responsibility, etc. by Donald R. Lehmann and Russell S. Winer
250 ## - EDITION STATEMENT
Edition statement 4th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. New Delhi:
Name of publisher, distributor, etc. Tata McGraw-Hill Publishing Company Limited
Date of publication, distribution, etc. 2005
300 ## - PHYSICAL DESCRIPTION
Extent xvi, 494p., app., ind.
Dimensions 24 cm x 18 cm
365 ## - TRADE PRICE
Price type code INR
Price amount 685
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element advertising decision
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element channel management
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element competitive set
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element competitor analysis
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element customer analysis
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element customer relationship
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element financial analysis
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element market potential and sales forecasting
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element marketing metrics
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element marketing planning
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element new products
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element pricing decision
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element product management
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element promotion
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Winer, Russell S.
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme
Koha item type Books
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Date acquired Source of acquisition Coded location qualifier Cost, normal purchase price Inventory number Total Checkouts Full call number Barcode Date last seen Cost, replacement price Price effective from Koha item type Total Renewals Date last checked out
        KEIC KEIC 06/16/2016 Alpha Book Co. 62/2 685.00 Bill No.: 183 Date: 2006-06-16   658.56 LEH 13041 08/26/2022 685.00 04/29/2021 Books    
        KEIC KEIC 06/16/2016 Alpha Book Co. 62/2 685.00 Bill No.: 183 Date: 2006-06-16   658.56 LEH 13042 04/29/2021 685.00 04/29/2021 Books    
        KEIC KEIC 06/16/2016 Alpha Book Co. 62/2 685.00 Bill No.: 183 Date: 2006-06-16   658.56 LEH 13043 04/29/2021 685.00 04/29/2021 Books    
        KEIC KEIC 06/16/2016 Alpha Book Co. 62/2 685.00 Bill No.: 183 Date: 2006-06-16   658.56 LEH 13044 04/29/2021 685.00 04/29/2021 Books    
        KEIC KEIC 06/16/2016 Alpha Book Co. 62/2 685.00 Bill No.: 183 Date: 2006-06-16   658.56 LEH 13045 04/29/2021 685.00 04/29/2021 Books    
        KEIC KEIC 06/16/2016 Alpha Book Co. 62/2 685.00 Bill No.: 183 Date: 2006-06-16   658.56 LEH 13046 04/29/2021 685.00 04/29/2021 Books    
        KEIC KEIC 06/16/2016 Alpha Book Co. 62/2 685.00 Bill No.: 183 Date: 2006-06-16   658.56 LEH 13047 04/29/2021 685.00 04/29/2021 Books    
        KEIC KEIC 06/16/2016 Alpha Book Co. 62/2 685.00 Bill No.: 183 Date: 2006-06-16   658.56 LEH 13048 04/29/2021 685.00 04/29/2021 Books    
        KEIC KEIC 06/16/2016 Alpha Book Co. 62/2 685.00 Bill No.: 183 Date: 2006-06-16   658.56 LEH 13049 04/29/2021 685.00 04/29/2021 Books    
        KEIC KEIC 06/16/2016 Alpha Book Co. 62/2 685.00 Bill No.: 183 Date: 2006-06-16 1 658.56 LEH 13050 08/12/2022 685.00 04/29/2021 Books 1 07/24/2022
        KEIC KEIC 06/16/2016 Alpha Book Co. 62/2 685.00 Bill No.: 183 Date: 2006-06-16   658.56 LEH 13051 05/10/2024 685.00 04/29/2021 Books    
        KEIC KEIC 06/16/2016 Alpha Book Co. 62/2 685.00 Bill No.: 183 Date: 2006-06-16   658.56 LEH 13052 04/29/2021 685.00 04/29/2021 Books    
        KEIC KEIC 06/16/2016 Alpha Book Co. 62/2 685.00 Bill No.: 183 Date: 2006-06-16   658.56 LEH 13053 04/29/2021 685.00 04/29/2021 Books    
        KEIC KEIC 06/16/2016 Alpha Book Co. 62/2 685.00 Bill No.: 183 Date: 2006-06-16 2 658.56 LEH 13054 05/22/2023 685.00 04/29/2021 Books   12/24/2022
        KEIC KEIC 06/16/2016 Alpha Book Co. 62/2 685.00 Bill No.: 183 Date: 2006-06-16   658.56 LEH 13055 04/29/2021 685.00 04/29/2021 Books    
        KEIC KEIC 06/16/2016 Alpha Book Co. 62/2 685.00 Bill No.: 183 Date: 2006-06-16   658.56 LEH 15633 04/29/2021 685.00 04/29/2021 Books    
        KEIC KEIC 06/16/2016 Alpha Book Co. 62/2 685.00 Bill No.: 183 Date: 2006-06-16   658.56 LEH 15880 04/29/2021 685.00 04/29/2021 Books    
        KEIC KEIC 02/14/2006 Books India 62/2 325.00 Bill No.: 33453 Date: 2006-02-14 1 658.56 LEH 5871 05/22/2023 325.00 04/29/2021 Books   08/28/2022
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