Product management (Record no. 309)
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000 -LEADER | |
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fixed length control field | 01078nam a2200361Ia 4500 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
fixed length control field | 210429s9999||||xx |||||||||||||| ||und|| |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
International Standard Book Number | 0070603480 |
041 ## - LANGUAGE CODE | |
Language code of text/sound track or separate title | eng |
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
Classification number | 658.56 |
Item number | LEH |
100 ## - MAIN ENTRY--PERSONAL NAME | |
Personal name | Lehmann, Donald R. |
245 #0 - TITLE STATEMENT | |
Title | Product management |
Statement of responsibility, etc. | by Donald R. Lehmann and Russell S. Winer |
250 ## - EDITION STATEMENT | |
Edition statement | 4th ed. |
260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
Place of publication, distribution, etc. | New Delhi: |
Name of publisher, distributor, etc. | Tata McGraw-Hill Publishing Company Limited |
Date of publication, distribution, etc. | 2005 |
300 ## - PHYSICAL DESCRIPTION | |
Extent | xvi, 494p., app., ind. |
Dimensions | 24 cm x 18 cm |
365 ## - TRADE PRICE | |
Price type code | INR |
Price amount | 685 |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name entry element | advertising decision |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name entry element | channel management |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name entry element | competitive set |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name entry element | competitor analysis |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name entry element | customer analysis |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name entry element | customer relationship |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name entry element | financial analysis |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name entry element | market potential and sales forecasting |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name entry element | marketing metrics |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name entry element | marketing planning |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name entry element | new products |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name entry element | pricing decision |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name entry element | product management |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name entry element | promotion |
700 ## - ADDED ENTRY--PERSONAL NAME | |
Personal name | Winer, Russell S. |
942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
Source of classification or shelving scheme | |
Koha item type | Books |
Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Date acquired | Source of acquisition | Coded location qualifier | Cost, normal purchase price | Inventory number | Total Checkouts | Full call number | Barcode | Date last seen | Cost, replacement price | Price effective from | Koha item type | Total Renewals | Date last checked out |
---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
KEIC | KEIC | 06/16/2016 | Alpha Book Co. | 62/2 | 685.00 | Bill No.: 183 Date: 2006-06-16 | 658.56 LEH | 13041 | 08/26/2022 | 685.00 | 04/29/2021 | Books | |||||||
KEIC | KEIC | 06/16/2016 | Alpha Book Co. | 62/2 | 685.00 | Bill No.: 183 Date: 2006-06-16 | 658.56 LEH | 13042 | 04/29/2021 | 685.00 | 04/29/2021 | Books | |||||||
KEIC | KEIC | 06/16/2016 | Alpha Book Co. | 62/2 | 685.00 | Bill No.: 183 Date: 2006-06-16 | 658.56 LEH | 13043 | 04/29/2021 | 685.00 | 04/29/2021 | Books | |||||||
KEIC | KEIC | 06/16/2016 | Alpha Book Co. | 62/2 | 685.00 | Bill No.: 183 Date: 2006-06-16 | 658.56 LEH | 13044 | 04/29/2021 | 685.00 | 04/29/2021 | Books | |||||||
KEIC | KEIC | 06/16/2016 | Alpha Book Co. | 62/2 | 685.00 | Bill No.: 183 Date: 2006-06-16 | 658.56 LEH | 13045 | 04/29/2021 | 685.00 | 04/29/2021 | Books | |||||||
KEIC | KEIC | 06/16/2016 | Alpha Book Co. | 62/2 | 685.00 | Bill No.: 183 Date: 2006-06-16 | 658.56 LEH | 13046 | 04/29/2021 | 685.00 | 04/29/2021 | Books | |||||||
KEIC | KEIC | 06/16/2016 | Alpha Book Co. | 62/2 | 685.00 | Bill No.: 183 Date: 2006-06-16 | 658.56 LEH | 13047 | 04/29/2021 | 685.00 | 04/29/2021 | Books | |||||||
KEIC | KEIC | 06/16/2016 | Alpha Book Co. | 62/2 | 685.00 | Bill No.: 183 Date: 2006-06-16 | 658.56 LEH | 13048 | 04/29/2021 | 685.00 | 04/29/2021 | Books | |||||||
KEIC | KEIC | 06/16/2016 | Alpha Book Co. | 62/2 | 685.00 | Bill No.: 183 Date: 2006-06-16 | 658.56 LEH | 13049 | 04/29/2021 | 685.00 | 04/29/2021 | Books | |||||||
KEIC | KEIC | 06/16/2016 | Alpha Book Co. | 62/2 | 685.00 | Bill No.: 183 Date: 2006-06-16 | 1 | 658.56 LEH | 13050 | 08/12/2022 | 685.00 | 04/29/2021 | Books | 1 | 07/24/2022 | ||||
KEIC | KEIC | 06/16/2016 | Alpha Book Co. | 62/2 | 685.00 | Bill No.: 183 Date: 2006-06-16 | 658.56 LEH | 13051 | 05/10/2024 | 685.00 | 04/29/2021 | Books | |||||||
KEIC | KEIC | 06/16/2016 | Alpha Book Co. | 62/2 | 685.00 | Bill No.: 183 Date: 2006-06-16 | 658.56 LEH | 13052 | 04/29/2021 | 685.00 | 04/29/2021 | Books | |||||||
KEIC | KEIC | 06/16/2016 | Alpha Book Co. | 62/2 | 685.00 | Bill No.: 183 Date: 2006-06-16 | 658.56 LEH | 13053 | 04/29/2021 | 685.00 | 04/29/2021 | Books | |||||||
KEIC | KEIC | 06/16/2016 | Alpha Book Co. | 62/2 | 685.00 | Bill No.: 183 Date: 2006-06-16 | 2 | 658.56 LEH | 13054 | 05/22/2023 | 685.00 | 04/29/2021 | Books | 12/24/2022 | |||||
KEIC | KEIC | 06/16/2016 | Alpha Book Co. | 62/2 | 685.00 | Bill No.: 183 Date: 2006-06-16 | 658.56 LEH | 13055 | 04/29/2021 | 685.00 | 04/29/2021 | Books | |||||||
KEIC | KEIC | 06/16/2016 | Alpha Book Co. | 62/2 | 685.00 | Bill No.: 183 Date: 2006-06-16 | 658.56 LEH | 15633 | 04/29/2021 | 685.00 | 04/29/2021 | Books | |||||||
KEIC | KEIC | 06/16/2016 | Alpha Book Co. | 62/2 | 685.00 | Bill No.: 183 Date: 2006-06-16 | 658.56 LEH | 15880 | 04/29/2021 | 685.00 | 04/29/2021 | Books | |||||||
KEIC | KEIC | 02/14/2006 | Books India | 62/2 | 325.00 | Bill No.: 33453 Date: 2006-02-14 | 1 | 658.56 LEH | 5871 | 05/22/2023 | 325.00 | 04/29/2021 | Books | 08/28/2022 |