Essentials of media planning: A marketing viewpoint (Record no. 3568)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00769nam a2200277Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 210429s9999||||xx |||||||||||||| ||und|| |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0844230189 |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | eng |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 659.111 |
| Item number | BAR |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Barbon, Arnold A. |
| 245 #0 - TITLE STATEMENT | |
| Title | Essentials of media planning: A marketing viewpoint |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 2nd ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Illinois: |
| Name of publisher, distributor, etc. | NTC Business Books, |
| Date of publication, distribution, etc. | 1988 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xii, 160p., app., ind. |
| Dimensions | 25 cm x 18 cm |
| 365 ## - TRADE PRICE | |
| Price type code | INR |
| Price amount | 429.94 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | marketing planning |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | media market matching |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | media mix |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | media objectives |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | media planning |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | media weighting decision |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | target market |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Cristol, Steven M. |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Kopec, Frank J. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Date acquired | Source of acquisition | Coded location qualifier | Cost, normal purchase price | Inventory number | Total Checkouts | Full call number | Barcode | Date last seen | Cost, replacement price | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | KEIC | KEIC | 07/07/1994 | Vijaya Prakashan | 81/3 | 429.94 | 1195 | 659.111 BAR | 171 | 05/22/2023 | 429.94 | 04/29/2021 | Books | |||||
| Dewey Decimal Classification | KEIC | KEIC | 06/20/1994 | 81/3 | 429.94 | 659.111 BAR | 20 | 05/22/2023 | 429.94 | 04/29/2021 | Books |