Strategic media planning (Record no. 3640)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00771nam a2200265Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 210429s9999||||xx |||||||||||||| ||und|| |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0844234753 |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | eng |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 659.111 |
| Item number | LAN |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Lancaster, Kent M. |
| 245 #0 - TITLE STATEMENT | |
| Title | Strategic media planning |
| Statement of responsibility, etc. | by Kent M. Lancaster and Helen E. Katz |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Illinois: |
| Name of publisher, distributor, etc. | NTC Business Books |
| Date of publication, distribution, etc. | 1990 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xii, 284p., app., glos., ind. |
| Dimensions | 24 cm x 20 cm |
| 365 ## - TRADE PRICE | |
| Price type code | INR |
| Price amount | 1326.34 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | advertising audience |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | broadcast media evaluation |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | cable |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | concepts |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | media planning |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | mix media |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | print media evaluation |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Katz, Helen E. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | |
| Koha item type | Books |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Date acquired | Source of acquisition | Coded location qualifier | Cost, normal purchase price | Inventory number | Total Checkouts | Full call number | Barcode | Date last seen | Cost, replacement price | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| KEIC | KEIC | 07/07/1994 | Vijaya Prakashan | 81/3 | 1326.34 | Bill No.: 1202 Date: 1993-10-26 | 659.111 LAN | 162 | 05/22/2023 | 1326.34 | 04/29/2021 | Books | |||||
| KEIC | KEIC | 07/07/1994 | Vijaya Prakashan | 81/3 | 1326.34 | Bill No.: 1202 Date: 1993-10-26 | 659.111 LAN | R 162 | 05/10/2024 | 1326.34 | 04/29/2021 | Books |