Advertising management (Record no. 4659)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01172nam a2200409Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 210429s9999||||xx |||||||||||||| ||und|| |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 8120312198 |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | eng |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 659.1 |
| Item number | BAT |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Batra, Rajeev |
| 245 #0 - TITLE STATEMENT | |
| Title | Advertising management |
| Statement of responsibility, etc. | by Rajeev Batra, John G. Myers and David A. Aaker |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 5th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | New delhi: |
| Name of publisher, distributor, etc. | Prentice-Hall of India Pvt. ltd. |
| Date of publication, distribution, etc. | 1997 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xiii, 754p., ind. |
| Dimensions | 23 cm x 17 cm |
| 365 ## - TRADE PRICE | |
| Price type code | INR |
| Price amount | 195 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | advertising and society |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | advertising management |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | advertising regulation |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | brand feelings |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | copywriting |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | creative approaches |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | decision making |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | integrated marketing communication |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | market positioning |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | media strategy |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | message strategy |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | message tactics |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | objective setting |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | personality |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | planning |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | social norms |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | testing |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Aaker, David A. |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Myers, John G. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | |
| Koha item type | Books |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Date acquired | Source of acquisition | Coded location qualifier | Cost, normal purchase price | Inventory number | Total Checkouts | Full call number | Barcode | Date last seen | Cost, replacement price | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| KEIC | KEIC | 09/19/1997 | Books India | 78/4 | 195.00 | Bill No.: 15779 Date: 1997-09-19 | 659.1 BAT | 13236 | 04/29/2021 | 195.00 | 04/29/2021 | Books | |||||
| KEIC | KEIC | 09/19/1997 | Books India | 78/4 | 195.00 | Bill No.: 15779 Date: 1997-09-19 | 659.1 BAT | 1669 | 05/22/2023 | 195.00 | 04/29/2021 | Books | |||||
| KEIC | KEIC | 09/19/1997 | Books India | 78/4 | 195.00 | Bill No.: 15779 Date: 1997-09-19 | 659.1 BAT | 1670 | 04/29/2021 | 195.00 | 04/29/2021 | Books | |||||
| KEIC | KEIC | 09/19/1997 | Books India | 78/4 | 195.00 | Bill No.: 15779 Date: 1997-09-19 | 659.1 BAT | 1671 | 04/29/2021 | 195.00 | 04/29/2021 | Books | |||||
| KEIC | KEIC | 09/19/1997 | Books India | 78/4 | 195.00 | Bill No.: 15779 Date: 1997-09-19 | 659.1 BAT | 2172 | 04/29/2021 | 195.00 | 04/29/2021 | Books |