Marketing management (Record no. 512)

MARC details
000 -LEADER
fixed length control field 01268nam a2200457Ia 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 210429s9999||||xx |||||||||||||| ||und||
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0074633627
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title eng
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.802
Item number SAX
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Saxena, Rajan
245 #0 - TITLE STATEMENT
Title Marketing management
Statement of responsibility, etc. by Rajan Saxena
250 ## - EDITION STATEMENT
Edition statement 5th reprint ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. New Delhi:
Name of publisher, distributor, etc. Tata McGraw-Hill Publishing Company Limited
Date of publication, distribution, etc. 2001
300 ## - PHYSICAL DESCRIPTION
Extent xvii, 571p., ind.
Dimensions 24 cm x 18 cm
365 ## - TRADE PRICE
Price type code INR
Price amount 225
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element advertising
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element brand equity
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element buying behaviour
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element cases
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element contemporary issues
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element customer service
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element decisions
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element distribution function
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element environment
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element global marketing
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Indian market
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element marketing
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element marketing strategy
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element performance and control
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element personal selling
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element planning
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element pricing decisions
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element product management
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element promotion
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element research and information system
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element rural marketing
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element sales promotion
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element segmenting and targeting
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme
Koha item type Books
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Date acquired Source of acquisition Coded location qualifier Cost, normal purchase price Inventory number Total Checkouts Full call number Barcode Date last seen Cost, replacement price Price effective from Koha item type Date last checked out
        KEIC KEIC 06/12/2001 Books India 68/1 225.00 Bill No.: 23627 Date: 2001-06-12   658.802 SAX 12689 05/22/2023 225.00 04/29/2021 Books  
        KEIC KEIC 06/12/2001 Books India 68/1 225.00 Bill No.: 23627 Date: 2001-06-12 1 658.802 SAX 3562 04/25/2025 225.00 04/29/2021 Books 02/25/2025
        KEIC KEIC 06/12/2001 Books India 68/1 225.00 Bill No.: 23627 Date: 2001-06-12   658.802 SAX 3563 05/22/2023 225.00 04/29/2021 Books  
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