Analysis for strategic marketing (Record no. 5140)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00804nam a2200265Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 210429s9999||||xx |||||||||||||| ||und|| |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 8131701603 |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | eng |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.801 |
| Item number | RAO |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Rao, Vithala R. |
| 245 #0 - TITLE STATEMENT | |
| Title | Analysis for strategic marketing |
| Statement of responsibility, etc. | by Vithala R. Rao and Joel H. Steckel |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | New Delhi: |
| Name of publisher, distributor, etc. | Dorling Kindersley (Indian) Pvt. Ltd. |
| Date of publication, distribution, etc. | 2006 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xiii, 514p., app., ind. |
| Dimensions | 24 cm x 18 cm |
| 365 ## - TRADE PRICE | |
| Price type code | INR |
| Price amount | 295 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | case |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | competitive advantage |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | external environment |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | identifying unmet needs |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | market environment |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | marketing |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | segmenting markets |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Steckel, Vithala Joel H. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | |
| Koha item type | Books |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Date acquired | Source of acquisition | Coded location qualifier | Cost, normal purchase price | Inventory number | Total Checkouts | Full call number | Barcode | Date last seen | Cost, replacement price | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| KEIC | KEIC | 06/12/2006 | Books India | 67/1 | 295.00 | Bill No.: Date: 2007-02-00 | 658.801 RAO | 6338 | 05/22/2023 | 295.00 | 04/29/2021 | Books | |||||
| KEIC | KEIC | 06/12/2006 | Books India | 67/1 | 295.00 | Bill No.: Date: 2007-02-00 | 658.801 RAO | 6339 | 05/22/2023 | 295.00 | 04/29/2021 | Books | |||||
| KEIC | KEIC | 06/12/2006 | Books India | 67/1 | 295.00 | Bill No.: Date: 2007-02-00 | 658.801 RAO | 6340 | 05/22/2023 | 295.00 | 04/29/2021 | Books | |||||
| KEIC | KEIC | 06/12/2006 | Books India | 67/1 | 295.00 | Bill No.: Date: 2007-02-00 | 658.801 RAO | 6341 | 05/22/2023 | 295.00 | 04/29/2021 | Books | |||||
| Lost | KEIC | KEIC | 06/12/2006 | Books India | 67/1 | 295.00 | Bill No.: Date: 2007-02-00 | 658.801 RAO | 6342 | 04/29/2021 | 295.00 | 04/29/2021 | Books |