Market segmentation : using niche marketing to exploit new markets (Record no. 5357)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00675nam a2200217Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 210429s9999||||xx |||||||||||||| ||und|| |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 8170941628 |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | eng |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| Item number | WEI |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Weinstein, Art |
| 245 #0 - TITLE STATEMENT | |
| Title | Market segmentation : using niche marketing to exploit new markets |
| Statement of responsibility, etc. | by Art Weinstein |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | New Delhi: |
| Name of publisher, distributor, etc. | Vision Books Pvt. Ltd. |
| Date of publication, distribution, etc. | 1994 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xiv, 295p., app., ind. |
| Dimensions | 23 cm x 16 cm |
| 365 ## - TRADE PRICE | |
| Price type code | INR |
| Price amount | 170 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | segmentation planning |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | segmentation strategy control |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | segmenting markets |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | strategy cases |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | |
| Koha item type | Books |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Date acquired | Source of acquisition | Coded location qualifier | Cost, normal purchase price | Inventory number | Total Checkouts | Full call number | Barcode | Date last seen | Cost, replacement price | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| KEIC | KEIC | 11/29/1995 | Crossword Bookstores Ltd. | 66/3 | 170.00 | Bill No.: 11363 Date: 1995-11-29 | 658.8 WEI | 1164 | 05/22/2023 | 170.00 | 04/29/2021 | Books | |||||
| KEIC | KEIC | 11/29/1995 | Crossword Bookstores Ltd. | 66/3 | 170.00 | Bill No.: 11363 Date: 1995-11-29 | 658.8 WEI | 2202 | 05/22/2023 | 170.00 | 04/29/2021 | Books |