Managing brand equity : capitalizing on the vale of brand name (Record no. 54)

MARC details
000 -LEADER
fixed length control field 00959nam a2200349Ia 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 210429s9999||||xx |||||||||||||| ||und||
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0029001013
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title eng
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.827
Item number AAK
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Aaker, David A.
245 #0 - TITLE STATEMENT
Title Managing brand equity : capitalizing on the vale of brand name
Statement of responsibility, etc. by David A. Aaker
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. New York:
Name of publisher, distributor, etc. Free Press
Date of publication, distribution, etc. 1991
300 ## - PHYSICAL DESCRIPTION
Extent xiii, 299p., note, ind.
Dimensions 24 cm x 16 cm
365 ## - TRADE PRICE
Price type code INR
Price amount 883.22
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element brand association
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element brand awareness
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element brand equity
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element brand extensions
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element brand loyalty
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element creating
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element global branding
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element maintaining associations
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element measurement
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element name
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element perceived quality
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element revitalising brand
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element selecting
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element slogan
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element symbols
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme
Koha item type Books
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Date acquired Source of acquisition Coded location qualifier Cost, normal purchase price Inventory number Total Checkouts Full call number Barcode Date last seen Cost, replacement price Price effective from Koha item type Date last checked out
        KEIC KEIC 05/06/1995 Bombay 70/3 883.22 Bill No.: 683 Date: 1995-07-26   658.827 AAK 11882 05/22/2023 883.22 04/29/2021 Books  
        KEIC KEIC 05/06/1995 Bombay 70/3 883.22 Bill No.: 683 Date: 1995-07-26   658.827 AAK 13551 04/29/2021 883.22 04/29/2021 Books  
        KEIC KEIC 05/06/1995 Bombay 70/3 883.22 Bill No.: 683 Date: 1995-07-26   658.827 AAK 2170 05/22/2023 883.22 04/29/2021 Books  
        KEIC KEIC 06/17/1994 Natraj Book Centre 70/3 955.70 Bill No.: 005851 Date: 1993-04-0   658.827 AAK 79 05/22/2023 955.70 04/29/2021 Books  
        KEIC KEIC 05/06/1995 Bombay 70/3 883.22 Bill No.: 683 Date: 1995-07-26 1 658.827 AAK 990 05/22/2023 883.22 04/29/2021 Books 12/01/2021
        KEIC KEIC 05/06/1995 Bombay 70/3 883.22 Bill No.: 683 Date: 1995-07-26   658.827 AAK 991 05/22/2023 883.22 04/29/2021 Books  
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