Getting it right the second time (Record no. 5644)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00834nam a2200289Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 210429s9999||||xx |||||||||||||| ||und|| |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 817436238X |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | eng |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.800973 |
| Item number | GER |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Gershman, Michael |
| 245 #0 - TITLE STATEMENT | |
| Title | Getting it right the second time |
| Statement of responsibility, etc. | by Michael Gershman foreword by Shunu Sen |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | New Delhi: |
| Name of publisher, distributor, etc. | Roli Books Pvt., Ltd. |
| Date of publication, distribution, etc. | 2000 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 240p., epil., ind. |
| Dimensions | 22 cm x 14 cm |
| 365 ## - TRADE PRICE | |
| Price type code | INR |
| Price amount | 295 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | brand name products |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | case studies |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | marketing |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | product position |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | publicity |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | skimp on promotion |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | underestimate public perception |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | wrong place |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | wrong price |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | wrong way |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | |
| Koha item type | Books |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Date acquired | Source of acquisition | Coded location qualifier | Cost, normal purchase price | Inventory number | Total Checkouts | Full call number | Barcode | Date last seen | Cost, replacement price | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| KEIC | KEIC | 12/17/2002 | Natraj Book Centre | 67/1 | 295.00 | Bill No.: 859 Date: 2002-12-17 | 658.800973 GER | 11910 | 05/22/2023 | 295.00 | 04/29/2021 | Books | |||||
| KEIC | KEIC | 12/17/2002 | Natraj Book Centre | 67/1 | 295.00 | Bill No.: 859 Date: 2002-12-17 | 658.800973 GER | 4259 | 05/22/2023 | 295.00 | 04/29/2021 | Books | |||||
| KEIC | KEIC | 05/21/2005 | Natraj Book Centre | 67/1 | 295.00 | Bill No.: 152 Date: 2005-05-14 | 658.800973 GER | 5549 | 05/22/2023 | 295.00 | 04/29/2021 | Books | |||||
| KEIC | KEIC | 09/07/2005 | Natraj Book Centre | 67/1 | 295.00 | Bill No.: 507 Date: 2005-09-07 | 658.800973 GER | 5660 | 05/22/2023 | 295.00 | 04/29/2021 | Books |