Strategic marketing management : planning, implementation and control (Record no. 5780)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00788nam a2200253Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 210429s9999||||xx |||||||||||||| ||und|| |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 8176490709 |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | eng |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| Item number | WIL |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Wilson, Richard M. S. |
| 245 #0 - TITLE STATEMENT | |
| Title | Strategic marketing management : planning, implementation and control |
| Statement of responsibility, etc. | by Richard M. S. Wilson and Colin Gilligan |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 2nd ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | New Delhi: |
| Name of publisher, distributor, etc. | Viva Books Private Limited |
| Date of publication, distribution, etc. | 2001 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxi, 827p., app., bib., ind. |
| Dimensions | 28 cm x 22 cm |
| 365 ## - TRADE PRICE | |
| Price type code | INR |
| Price amount | 450 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | distribution plan |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | marketing auditing |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | pricing policies |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | promotional plan |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | segmental |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Gilligan, Colin |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | |
| Koha item type | Books |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Date acquired | Source of acquisition | Coded location qualifier | Cost, normal purchase price | Inventory number | Total Checkouts | Total Renewals | Full call number | Barcode | Date last seen | Date last checked out | Cost, replacement price | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| KEIC | KEIC | 12/31/2003 | Books India | 66/3 | 450.00 | Bill No.: 28833 Date: 2003-12-31 | 2 | 2 | 658.8 WIL | 4618 | 05/22/2023 | 07/13/2022 | 450.00 | 04/29/2021 | Books | ||||
| KEIC | KEIC | 01/10/2004 | Books India | 66/3 | 450.00 | Bill No.: 28886 Date: 2004-01-10 | 658.8 WIL | 4648 | 05/22/2023 | 450.00 | 04/29/2021 | Books | |||||||
| KEIC | KEIC | 01/10/2004 | Books India | 66/3 | 450.00 | Bill No.: 28886 Date: 2004-01-10 | 658.8 WIL | 4649 | 05/22/2023 | 450.00 | 04/29/2021 | Books | |||||||
| KEIC | KEIC | 10/24/2007 | Natraj Book Centre | 66/3 | 1697.88 | Bill No.: 625 Date: 2007-10-24 | 1 | 658.8 WIL | 6782 | 05/22/2023 | 12/14/2022 | 1697.88 | 04/29/2021 | Books |