Positioning : the battle for your mind (Record no. 6996)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00714nam a2200265Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 210429s9999||||xx |||||||||||||| ||und|| |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780070533752 |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | eng |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 659.1 |
| Item number | RIE |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Ries, Al |
| 245 #0 - TITLE STATEMENT | |
| Title | Positioning : the battle for your mind |
| Statement of responsibility, etc. | by Al Ries and Jack Trout |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | New Delhi: |
| Name of publisher, distributor, etc. | Tata McGraw Hill Education Private Limited |
| Date of publication, distribution, etc. | 2012 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xii, 246p., ind. |
| Dimensions | 21 cm x 19 cm |
| 365 ## - TRADE PRICE | |
| Price type code | INR |
| Price amount | 300 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | advertising |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | bank |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | leader |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | positioning |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | product |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | service |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | trap |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Trout, Jack |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | |
| Koha item type | Books |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Date acquired | Source of acquisition | Coded location qualifier | Cost, normal purchase price | Inventory number | Total Checkouts | Full call number | Barcode | Date last seen | Cost, replacement price | Price effective from | Koha item type | Total Renewals | Date last checked out | Date due |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| KEIC | KEIC | 07/17/2012 | Flipkart | 79/5 | 300.00 | Bill No.: 1006195 Date: 2012-07- | 659.1 RIE | 10404 | 05/22/2023 | 300.00 | 04/29/2021 | Books | ||||||||
| KEIC | KEIC | 07/17/2012 | Flipkart | 79/5 | 300.00 | Bill No.: 1006195 Date: 2012-07- | 2 | 659.1 RIE | 10405 | 11/22/2024 | 300.00 | 04/29/2021 | Books | 3 | 11/07/2024 | |||||
| KEIC | KEIC | 07/17/2012 | Flipkart | 79/5 | 300.00 | Bill No.: 1006195 Date: 2012-07- | 1 | 659.1 RIE | 10406 | 12/13/2021 | 300.00 | 04/29/2021 | Books | 12/13/2021 | 04/01/2016 | |||||
| KEIC | KEIC | 07/17/2012 | Flipkart | 79/5 | 300.00 | Bill No.: 1006195 Date: 2012-07- | 659.1 RIE | 10407 | 05/22/2023 | 300.00 | 04/29/2021 | Books | ||||||||
| KEIC | KEIC | 05/06/2015 | 79/5 | 555.00 | 659.1 RIE | 11715 | 05/22/2023 | 555.00 | 04/29/2021 | Books | ||||||||||
| KEIC | KEIC | 05/06/2015 | 79/5 | 555.00 | 659.1 RIE | 12267 | 05/22/2023 | 555.00 | 04/29/2021 | Books | ||||||||||
| KEIC | KEIC | 05/06/2015 | 79/5 | 555.00 | 659.1 RIE | 12268 | 05/22/2023 | 555.00 | 04/29/2021 | Books |