Connective branding : building brand equity in a demanding world (Record no. 9411)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00766nam a2200229Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 210429s9999||||xx |||||||||||||| ||und|| |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780470512401 |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | eng |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.827 |
| Item number | FIS |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Fisher-Buttinger, Claudia |
| 245 #0 - TITLE STATEMENT | |
| Title | Connective branding : building brand equity in a demanding world |
| Statement of responsibility, etc. | by Claudia Fisher-Buttinger and Christine Vallaster |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | England: |
| Name of publisher, distributor, etc. | John Wiley and Sons Ltd. |
| Date of publication, distribution, etc. | 2008 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxi, 358p., ind. |
| Dimensions | 24 cm x 16 cm |
| 365 ## - TRADE PRICE | |
| Price type code | INR |
| Price amount | 3072 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | brand name products management |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | brand name products valuation |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | branding marketing |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | corporate image |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Vallaster, Christine |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | |
| Koha item type | Books |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Date acquired | Source of acquisition | Coded location qualifier | Cost, normal purchase price | Inventory number | Total Checkouts | Full call number | Barcode | Date last seen | Cost, replacement price | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| KEIC | KEIC | 01/08/2009 | Books India | 71/2 | 3072.00 | Bill No.: 40729 Date: 2009-01-08 | 658.827 FIS | 7949 | 05/22/2023 | 3072.00 | 04/29/2021 | Books |