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Marketing communications : integrating offline and online with social media by P. R. Smith and Ze Zook
Material type:
TextLanguage: English Publication details: Delhi: Primus Books 2011Edition: 5th edDescription: xvii, 483p., ref., ind. 24 cm x 19 cmISBN: - 9780749461935
- advertising online and offline
- branding
- buyer behaviour
- communication environment
- communication in marketing
- customer communication
- customer psychology
- customer relationship management
- direct mail
- exhibition
- international marketing communication
- media buying and planning
- merchandising
- packaging
- sales management
- social media
- sponsorship
- 658.802 SMI
| Item type | Current library | Call number | Materials specified | Status | Date due | Barcode |
|---|---|---|---|---|---|---|
| Books | KEIC | 658.802 SMI (Browse shelf(Opens below)) | Available | 10292 |
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