How cool brands stay hot : branding to generation Y by Joeri Van Den Bergh and Mattias Behrer

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TextLanguage: English Publication details: London: Kogan Page Limited 2011Description: xvii, 249p., ind., notes. 24 cm x16 cmISBN:

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Holdings
Item type	Current library	Call number	Materials specified	Status	Date due	Barcode
Books	KEIC	658.8 BER (Browse shelf(Opens below))		Available		10138

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Previous	658.8 BEL Readings in marketing management	658.8 BEN The designer's guide to marketing and pricing : how to win clients and what to charge them	658.8 BER Marketing	658.8 BER How cool brands stay hot : branding to generation Y	658.8 BHA Winning the world market : strategies for success	658.8 BHA Marketing communication and advertising	658.8 BIG Big data analytics in marketing	Next

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