The consumer mind : brand perception and the implication for marketers by Pepe Martinez and Millward Brown

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TextLanguage: English Publication details: London: Kogan Page Limited 2012Description: xviii, 178p., bib., ind. 23 cm x 15 cmISBN:

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Item type	Current library	Call number	Materials specified	Status	Date due	Barcode
Books	KEIC	658.8343 MAR (Browse shelf(Opens below))		Available		10619

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