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Digital branding : a complete step-by-step guide to strategy, tactics and measurement by Daniel Rowles
Material type:
TextLanguage: English Publication details: London: Kogan Page Limited 2014Description: xi, 220p., ref., ind. 23 cm x 15 cmISBN: - 9780749469955
- branding
- bridging gaps
- business and econmic
- CRM marketing automation
- digital branding
- e-commerce
- e-mail marketing
- focusing on value
- general
- internet marketing
- marketing
- measuring digital branding
- mobile
- multichannel marketing
- objectives and authenticity
- online advertising
- primaries and indicators
- role of analytics
- social media
- traditional brand metrics
- transmedia campaigns
- 658.82702854678 ROW
| Item type | Current library | Call number | Materials specified | Status | Date due | Barcode |
|---|---|---|---|---|---|---|
| Books | KEIC | 658.82702854678 ROW (Browse shelf(Opens below)) | Checked out | 01/17/2025 | 11670 |
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| 658.827 YOU Brand media strategy : integrated communications planning in the digital era | 658.827 ZAR The handbook of brand management scales | 658.827019 Psychology of Branding | 658.82702854678 ROW Digital branding : a complete step-by-step guide to strategy, tactics and measurement | 658.8270926 CAS 9 Case studies Mudra's leading brands | 658.8270926 CAS 9 Case studies Mudra's leading brands | 658.8270926 CAS 9 Case studies Mudra's leading brands |
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