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Understanding digital marketing : marketing strategies for engaging the digital generation by Damian Ryan
Material type:
TextLanguage: English Publication details: London: Kogan Page Limited 2014Edition: 3rd edDescription: xx, 409p, glos., ind. 23 cm x 16 cmISBN: - 9780749471026
- advertising and promotion
- build your channel
- business and economics
- case study
- content marketing
- customers finding you
- customers to communities
- digital marketing
- e-commerce
- GRP
- internet marketing
- KPI
- management
- marketing
- measuring paid media
- mobile marketing
- new internet
- online public relations
- performance marketing
- social media
- strategic planning
- understanding e-mail marketing
- 658.872 RYA
| Item type | Current library | Call number | Materials specified | Status | Date due | Barcode |
|---|---|---|---|---|---|---|
| Books | KEIC | 658.872 RYA (Browse shelf(Opens below)) | Available | 11674 |
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