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Stickier marketing : how to win customers in a digital age by Grant Leboff
Material type:
TextLanguage: English Publication details: London: Kogan Page Limited 2014Edition: 2nd edDescription: viii, 255p, ind. 23 cm x 16 cmISBN: - 9780749471088
- advertisement to content
- broadcast to dicovery
- business communication
- controlling to sharing
- customer engagement points
- customer relations
- customers to communities
- e-commerce
- economics
- effective marketing
- industries
- information technology
- internet marketing
- marketing
- messages converations
- products experiences
- prologue
- retailing
- scarcity abundance
- social aspects
- static to mobile
- transactional marketing
- transactions engagement
- world wide web
- 658.872 LEB
| Item type | Current library | Call number | Materials specified | Status | Date due | Barcode |
|---|---|---|---|---|---|---|
| Books | KEIC | 658.872 LEB (Browse shelf(Opens below)) | Available | 11673 |
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