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Marketing theory : foundations, controversy, strategy, resource advantage theory by Shelby D. Hunt
Material type:
TextLanguage: English Publication details: New York: M. E. Sharpe Inc. 2010Description: xvii, 490p., ref., notes. 26 cm x 18 cmISBN: - 9780765623638
- competition theory, Alderson's market processes theory and R-A theory
- controversy in marketing theory
- explanation
- foundations of marketing trheory
- marketing
- marketing discipline
- marketing research
- morphology of scientific laws
- morphology of theory
- nature of marketing and science
- on objectivity and marketing research
- on trith and marketing research
- onscience, nonscience,qualitative methods and marketing research
- scientific laws
- strategy and R-A theory
- theory
- toward a general theory of marketing
- 658.8001 HUN
| Item type | Current library | Call number | Materials specified | Status | Date due | Barcode |
|---|---|---|---|---|---|---|
| Books | KEIC | 658.8001, HUN (Browse shelf(Opens below)) | Available | 21662 | ||
| Books | KEIC | 658.8001 HUN (Browse shelf(Opens below)) | Checked out | 04/20/2025 | 10018 |
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