Advertising account planning : planning and managing an IMC campaign by Larry D. Kelly and Donald W. Jugenheimer

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TextLanguage: English Publication details: New York: M. E. Sharpe 2011Edition: 2nd edDescription: ix, 214 p., ind. 23 cm x 15 cmISBN:

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Holdings
Item type	Current library	Call number	Materials specified	Status	Date due	Barcode
Books	KEIC	659.1011 KEL (Browse shelf(Opens below))		Available		10745

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Previous	659.101 ADV Advertising theory	659.101 BOU Deception in the marketplace : the psychology of deceptive persuasion and consumer self protection	659.101 WER Promotional culture : advertising, ideology and symbolic express	659.1011 KEL Advertising account planning : planning and managing an IMC campaign	659.1014 COO The discourse of advertising	659.1014 COO The discourse of advertising	659.1014 VES The language of advertising	Next

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