Taking brand initiative : how companies can align strategy, culture, and identity through corporate branding by Mary Jo Hatch, Majken Schultz ; foreword by Wally Olins

By:

Hatch, Mary Jo

Material type: Text

TextLanguage: English Publication details: San Francisco: Jossey-Bass 2008Edition: 1st edDescription: xix, 266p., glos., notes, ref., ind. 24 cm x 16 cmISBN:

9780787998301

Subject(s):

DDC classification:

658.827 HAT

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Item type	Current library	Call number	Materials specified	Status	Date due	Barcode
Books	KEIC	658.827 HAT (Browse shelf(Opens below))		Available		7341

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Previous	658.827 HAR The product manager's handbook	658.827 HAS Branding: A guide for your journey to best-practice processes	658.827 HAS Branding: A guide for your journey to best-practice processes	658.827 HAT Taking brand initiative : how companies can align strategy, culture, and identity through corporate branding	658.827 HAY Corporate reputation, the brand and the bottom line : powerful proven communication strategies for maximizing value	658.827 HEA What is branding?	658.827 HED Brand management : research, theory and practice	Next

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