Image from Amazon.com
Social media marketing : an hour a day (with CD) by Dave Evans
Material type:
TextLanguage: English Publication details: Indianapolis: John Wiley Publishing, Inc. 2012Edition: 2nd edDescription: xxiv., 406p., app. 23 cm x 19 cmISBN: - 9781118194492
- campaign
- consideration and purchase funnel
- consumer generaterd media
- elements of social media
- influence and measurement
- marketer's dilemma
- media channels
- metcalfe's law
- microblogs
- ROI
- RSS
- sarnoff's law
- social marketing
- social media marketing
- social networks
- social platforms
- social web blooms
- touchpoint analysis
- 302.230688 EVA
| Item type | Current library | Call number | Materials specified | Status | Date due | Barcode |
|---|---|---|---|---|---|---|
| Books | KEIC | 302.230688 EVA (Browse shelf(Opens below)) | Available | 11297 |
Browsing KEIC shelves Close shelf browser (Hides shelf browser)
|
|
|
|
|
|
No cover image available | ||
| 302.230684 ANA The content trap : a strategist's guide to digital change | 302.230684 ANA The content trap : a strategist's guide to digital change | 302.230688 EVA Social media marketing : an hour a day | 302.230688 EVA Social media marketing : an hour a day (with CD) | 302.2307 DEA Agenda-setting | 302.2307 MAS Mass communicating research methods | 302.23071 INT Internationalizing media studies |
There are no comments on this title.