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Advertising management by Jaishri Jethwaney and Shruti Jain
Material type:
TextLanguage: English Publication details: New Delhi: Oxford University Press 2006Description: xii, 716p., ann., ind. 24 cm x 18 cmISBN: - 0195678435
- advertising management
- advertising research
- agency
- agency relationships
- brand building
- campaigns
- case study
- classificarion and current issues
- consumer behaviour
- creative strategy and creative development
- globalisation
- Indian history
- laws and ethics
- media strategy
- planning process
- public relations
- rural advertising in India
- sales promotion
- strategy
- 659.1 WAR
| Item type | Current library | Call number | Materials specified | Status | Date due | Barcode |
|---|---|---|---|---|---|---|
| Books | KEIC | 659.1 WAR (Browse shelf(Opens below)) | Available | 6047 |
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