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Managing retailing by Piyush Kumar Sinha and Dwarika Prasad Uniyal
Material type:
TextLanguage: English Publication details: New Delhi: Oxford University Press 2007Description: xv, 543p., glos., ind. 24 cm x 18 cmISBN: - 0195690702
- building strong loyalty
- case studies
- category management
- deciding location
- delivering value through retail formats
- Indian retail industry
- other countries
- point of purchase (pop)
- pricing strategy
- retail buying
- rtailing domain
- shop as a social entity
- story layout and design
- supply chain management
- technology
- understanding shopping and shoppers
- 658.87 SIN
| Item type | Current library | Call number | Materials specified | Status | Date due | Barcode |
|---|---|---|---|---|---|---|
| Books | KEIC | 658.87 SIN (Browse shelf(Opens below)) | Available | 12098 | ||
| Books | KEIC | 658.87 SIN (Browse shelf(Opens below)) | Available | 6609 | ||
| Books | KEIC | 658.87 SIN (Browse shelf(Opens below)) | Available | 6610 |
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