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Advertising and promotion : an integrated marketing communications perspective by George E. Belch, Michael A. Belch and Keyoor Purani
Material type:
TextLanguage: English Publication details: New Delhi: McGraw Hill Education (India) Private Limited 2014Edition: 9th edDescription: xliii, 1016p., notes, ind. 24 cm x 18 cmISBN: - 9781259026850
- advertising
- branding
- budgeting forIMS
- consumer behavior
- decision making process
- direct marketing
- evaluation
- evaluation of media
- integrated marketing communications
- internet marketing
- marketing
- marketing communication
- marketing mix
- marketing plan
- media planning
- monitoring
- personal selling
- print media
- public relation
- sales promotion
- support media
- 659.1 BEL
| Item type | Current library | Call number | Materials specified | Status | Date due | Barcode |
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| Books | KEIC | 659.1 BEL (Browse shelf(Opens below)) | Available | 13672 | ||
| Books | KEIC | 659.1 BEL (Browse shelf(Opens below)) | Available | 13673 | ||
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| Books | KEIC | 659.1 BEL (Browse shelf(Opens below)) | Available | 13678 | ||
| Books | KEIC | 659.1 BEL (Browse shelf(Opens below)) | Available | 15887 | ||
| Books | KEIC | 659.1 BEL (Browse shelf(Opens below)) | Available | 11023 | ||
| Books | KEIC | 659.1 BEL (Browse shelf(Opens below)) | Available | 13667 | ||
| Books | KEIC | 659.1 BEL (Browse shelf(Opens below)) | Available | 13668 | ||
| Books | KEIC | 659.1 BEL (Browse shelf(Opens below)) | Available | 13669 | ||
| Books | KEIC | 659.1 BEL (Browse shelf(Opens below)) | Available | 13670 | ||
| Books | KEIC | 659.1 BEL (Browse shelf(Opens below)) | Available | 13671 |
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