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The handbook of strategic public relations and integrated communications
Material type:
TextPublication details: New Delhi: Tata McGraw Hill Publishing Cpmpany Limited 2012Edition: 2nd edDescription: xviii, 904p., ind. 25 cm x 19 cmISBN: - 9781259027635
- branded content strategy
- broadcast media
- brodcast medi
- charities
- consumer insight
- corporate philanthropy
- digital communication
- digital communities
- entertainment business
- food and beverage
- govenment public information
- health care
- hospitality
- industries
- insurance
- management
- marketing
- merger and acquisition
- mergers and aquisitions
- oil and natural gas
- orgnaistion
- outsourcing
- pharmaceutical
- public relation law
- research
- retail industy
- shareholder value
- sports marketing
- stakeholder concept
- storytelling
- twenty first ventury public relations
- 658.45 HAN
| Item type | Current library | Call number | Materials specified | Status | Date due | Barcode |
|---|---|---|---|---|---|---|
| Books | KEIC | 658.45 HAN (Browse shelf(Opens below)) | Available | 10515 |
2012-08-28
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