Ambush marketing : game within a game by Arul George Scaria

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TextLanguage: English Publication details: New Delhi: Oxford University Press 2008Description: xvii, 217p., app., bib., ind. 24 cm x 16 cmISBN:

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Item type	Current library	Call number	Materials specified	Status	Date due	Barcode
Books	KEIC	658.8 SCA (Browse shelf(Opens below))		Available		7142

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Previous	658.8 SAL Buzz : harness the power of influence and create demand	658.8 SAR Brand from the inside : eight essentials to emotionally connect your employees to your business	658.8 SAX Marketing and sustainable development	658.8 SCA Ambush marketing : game within a game	658.8 SCH Managing imitation strategies : how later entrants seize markets from pioneers	658.8 SCH IMC the next generation : five steps for delivering value and measuring returns using marketing communication	658.8 SCH IMC the next generation : five steps for delivering value and measuring returns using marketing communication	Next

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