Integrated advertising, promotion and marketing communications by Kenneth E. Clow and Donald Baack

By:

Clow, Kenneth E

Contributor(s):

Baack, Donald

Material type: Text

TextLanguage: English Publication details: Harlow: Pearson Education Limited 2018Edition: 8th edDescription: xix, 510p., note., ind. 28 cm x 22 cmISBN:

9781292222691

Subject(s):

advertising
buyer behaviour
communication in marketing
corporate image
IMC advertising
media selection
sales promotion

DDC classification:

659.1 CLO

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Item type	Current library	Call number	Materials specified	Status	Date due	Barcode
Books	KEIC	659.1 CLO (Browse shelf(Opens below))		Available		19973

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