Moment of truth : redefining the CEO's brand management agenda by Andreas Bauer, Bjorn Bloching, Kai Howaldt and Alan Mitchell

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TextLanguage: English Publication details: New York: Palgrave Macmillan 2006Description: xv, 174p., app. 24 cm x 16 cmISBN:

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Holdings
Item type	Current library	Call number	Materials specified	Status	Date due	Barcode
Books	KEIC	658.827 MOM (Browse shelf(Opens below))		Available		8075

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