Strategic management in the media : from theory to practice by Lucy Kung

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TextLanguage: English Publication details: London: Sage Publication Inc. 2008Description: viii, 248p., bib., ind. 24 cm x 17 cmISBN:

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Holdings
Item type	Current library	Call number	Materials specified	Status	Date due	Barcode
Books	KEIC	302.23068 KUN (Browse shelf(Opens below))		Available		10776
Books	KEIC	302.23068 KUN (Browse shelf(Opens below))		Available		7362

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Previous	302.23068 JOR The four stages of highly effective crisis management : how to manage the media in the digital age	302.23068 KNE The curse of the mogul : what's wrong with the world's leading media companies	302.23068 KUN Strategic management in the media : from theory to practice	302.23068 KUN Strategic management in the media : from theory to practice	302.23068 LOW Managing media firms and industries : what's so special about media management?	302.23068 MAN Managing media work	302.23068 MED Media management : a casebook approach	Next

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