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The Sage handbook of advertising
Material type:
TextPublication details: London: Sage Publications Ltd. 2007Description: xvi, 491p., ind. 25 cm x 18 cmISBN: - 9781412918862
- account planning
- across culture
- advertising
- advertising tracking
- advertising works
- brand equity
- budget process
- case studies
- client agency relationships
- communication and new product adoption
- consumer memory in advertising
- creativity
- emotions
- environment
- ethics
- history
- integrated marketing communications
- media opportunities
- media planning
- planning
- regulation
- response models
- strategic role in the campaign development process
- understanding advertising effectivness from a psychology perspective
- vulnerable segment
- 659.1 SAG
| Item type | Current library | Call number | Materials specified | Status | Date due | Barcode |
|---|---|---|---|---|---|---|
| Books | KEIC | 659.1 SAG (Browse shelf(Opens below)) | Available | 6998 |
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2008-02-05
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