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Essentials of services marketing : concepts, strategies, and cases by K. Douglas Hoffman and John E. G. Bateson

By: Contributor(s): Material type: TextTextLanguage: English Publication details: : Harcourt College Publishers 2002Edition: 2nd edDescription: xxi, 569p., ind. 24 cm x 19 cmISBN:
  • 0030288924
Subject(s): DDC classification:
  • 658.84 HOF
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