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What sticks : Why most advertising fails and how to guarantee yours succeeds by Rex Briggs and Greg Stuart

By: Contributor(s): Material type: TextTextLanguage: English Publication details: Chicago: Kaplan Publishing 2006Description: xxi, 275p., app., notes, ind. 24 cm x 16 cmISBN:
  • 9781419584336
Subject(s): DDC classification:
  • 658.84 GRE
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