The SAGE handbook of marketing theory

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TextPublication details: Thousand Oaks: SAGE Publications, 2013.Description: xviii, 523p., note., ref., ind. 25 cm x 17 cmISBN:

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Holdings
Item type	Current library	Call number	Materials specified	Status	Date due	Barcode
Books	KEIC	658.8001, SAG (Browse shelf(Opens below))		Checked out	02/07/2025	21723
Books	KEIC	658.8001 SAG (Browse shelf(Opens below))		Available		19896

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Previous	658.8, SOL Marketing : real people, real choices	658.8, WEI Masterful marketing : how to dominate your market with a value-based approach	658.8001, HUN Marketing theory : foundations, controversy, strategy, resource advantage theory	658.8001, SAG The SAGE handbook of marketing theory	658.80014, LAW Using semiotics in marketing : how to achieve consumer insight for brand growth and profits	658.80019; 658.834 Influencer marketing : Who really influences your customers?	658.802, BLA Integrated marketing communication : creative strategy from idea to implementation	Next

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