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Online marketing : a customer-led approach by Richard Gay, Alan Charlesworth and Rita Esen
Material type:
TextLanguage: English Publication details: New Delhi: Oxford University Press 2007Description: xviii, 538p., glos., ind. 24 cm x 18 cmISBN: - 0199239002
- buyer behaviour
- communication tools
- distribution and procurement
- internet marketing
- marketing legal issues
- marketing research
- new marketing environment
- online marketing planning issues
- permission and personalisation
- pricing issues
- product
- search engine marketing
- strategy and models for the virtual world
- web site development
- 658.872 GAY
| Item type | Current library | Call number | Materials specified | Status | Date due | Barcode |
|---|---|---|---|---|---|---|
| Books | KEIC | 658.872 GAY (Browse shelf(Opens below)) | Available | 6651 |
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