Global marketing and advertising : understanding cultural paradoces by Marieke de Mooij

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TextLanguage: English Publication details: California: Sage Publications, Inc. 2013Edition: 4th edDescription: xx, 395p., app., ind. 25 cm x 18 cmISBN:

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Item type	Current library	Call number	Materials specified	Status	Date due	Barcode
Books	KEIC	658.848 MOO (Browse shelf(Opens below))		Available		11291

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Previous	658.848 KEE Global marketing managment	658.848 KOS Effective export marketing of apparel to the US, EU and Japan	658.848 KOT Global marketing management	658.848 MOO Global marketing and advertising : understanding cultural paradoces	658.848 PAL International marketing	658.848 RAP Seven secrets of marketing in a multi-cultural world	658.848 SCH Communicating globally : an integrated marketing approach	Next

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