Small data : the tiny clues that uncover huge trends by Martin Lindstro

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TextLanguage: English Publication details: London: John Murray Learning 2016Description: x, 245p., note., ind., 21 cm x 13 cmISBN:

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Item type	Current library	Call number	Materials specified	Status	Date due	Barcode
Books	KEIC	658.8342 LIN (Browse shelf(Opens below))		Available		13904

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Previous	658.8342 KUM Conceptual issues in consumer behaviour : the Indian context	658.8342 LAN Consumer behaviour : real-life applications for marketing managers	658.8342 LEW The soul of the new consumer : authenticity what we buy and why in the new economy	658.8342 LIN Small data : the tiny clues that uncover huge trends	658.8342 LOU Consumer behavior : concepts and applications	658.8342 MAJ Consumer behaviour : insights from Indian market	658.8342 MAL The human brand : how we relate to people, products, and companies	Next

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