Marketing: Contemporary concepts and practices

By:

Schoell, William F

Material type: Text

TextLanguage: English Publication details: Newton: Allyn and Bacon, INC. 1985Edition: 2nd edDescription: xix, 747p., app.,glos.,ref.,ind 25 cm x 19 cmISBN:

0205082645

Subject(s):

advertising
branding
channel
consumer behaviour
distribution
environment
industrial and international marketing
marketing
marketing research
personal selling
price
product
promotion
public relation
retailing
segmentation
target markets
targeted marketing
wholesaling

DDC classification:

658.8 SCH

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Item type	Current library	Call number	Materials specified	Status	Date due	Barcode
Books	KEIC	658.8 SCH (Browse shelf(Opens below))		Available		35

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