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Emotional branding : the new paradigm for connecting brands to people by Marc Gobe
Material type:
TextLanguage: English Publication details: New York: Allworth Press 2009Description: xxxiv, 325p., note., ind. 23 cm x 15 cmISBN: - 9781581156720
- advertising
- brand presence
- branding
- consumers preferences
- customer
- disconnection alert
- gay and lesbian consumers
- generational gap
- identities
- imagination
- marketing
- mesmerize
- motivation research
- new millennium
- packaging
- passion
- relationship
- scents that seduce
- sensorial experiences
- sensory design
- shapes that touch
- social media
- strategies
- tastes that tantalize
- vision
- web
- women
- 658.827 GOB
| Item type | Current library | Call number | Materials specified | Status | Date due | Barcode |
|---|---|---|---|---|---|---|
| Books | KEIC | 658.827 GOB (Browse shelf(Opens below)) | Available | 13137 |
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