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Consumer behaviour by James F. Engel, Roger D. Blackwell and Paul W. Miniard
Material type:
TextLanguage: English Publication details: Orlando: The Dryden Press 1995Edition: 8th edDescription: xxii, 951p., glos., ind 24 cm x 19 cmISBN: - 0030984645
- attitudes
- consumers decision processes
- culture
- environmental influences
- ethic
- ethical responsibilities
- family
- husehold
- individual difference
- lifestyle
- marketing strategies
- motivation
- personality
- perspective viewpoints
- prepurchase evaluation
- psychological processes
- purchase
- social class
- status
- values
- 658.8342 ENG
| Item type | Current library | Call number | Materials specified | Status | Date due | Barcode |
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| Books | KEIC | 658.8342 ENG (Browse shelf(Opens below)) | Available | 1516 | ||
| Books | KEIC | 658.8342 ENG (Browse shelf(Opens below)) | Available | 1517 | ||
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| Books | KEIC | 658.8342 ENG (Browse shelf(Opens below)) | Available | 13273 | ||
| Books | KEIC | 658.8342 ENG (Browse shelf(Opens below)) | Available | 13274 | ||
| Books | KEIC | 658.8342 ENG (Browse shelf(Opens below)) | Available | 13275 | ||
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