Connected strategy : building continuous customer relationships for competitive advantage by Nicolaj Siggelkow and Christian Terwiesch

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TextLanguage: English Publication details: Massachusetts: Harvard Business School Publishing 2019Description: xiv, 264p., ind. 24 cm x 16 cmISBN:

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Item type	Current library	Call number	Materials specified	Status	Date due	Barcode
Books	KEIC	658.812 SIG (Browse shelf(Opens below))		Available		19446

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Previous	658.812 SHA Customer relationship management : a strategic perspective	658.812 SHA The DNA of customer experience : how emotions drive value	658.812 SHA The intuitive customer : 7 imperatives for moving your customer experience to the next level	658.812 SIG Connected strategy : building continuous customer relationships for competitive advantage	658.812 SMI E-Loyalty : hoe to keep customers coming back to your website	658.812 SMI Managing the customer experience : turning customers into advocates	658.812 SOB Making rain : the secrets of building lifelong client loyalty	Next

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