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Sales promotion by Tony Yeshin
Material type:
TextLanguage: English Publication details: London: Thomson Learning 2006Description: viii, 321p., ref., glos., ind. 25 cm x 19 cmISBN: - 9781844801619
- bonus pack
- brand
- case study
- communications proccess
- competitive environment
- consumer franchise building
- consumer objectives
- contribution
- developing plan
- disadvantages
- evaluation and feedback
- event management
- free gifts
- global brands
- globalization
- integrated marketing communication
- market place
- marketing
- price
- sales promotion
- sampling
- sponsorship
- target audience
- trade promotion
- trade show
- value
- 658.82 YES
| Item type | Current library | Call number | Materials specified | Status | Date due | Barcode |
|---|---|---|---|---|---|---|
| Books | KEIC | 658.82 YES (Browse shelf(Opens below)) | Available | 12442 |
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