Essentials of marketing by E. Jerome McCarthy

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TextLanguage: English Publication details: New York: IRWIN Professional Publishing 1979Description: xvii., 496p., app., note, ind., glos 24 cm x 20 cmISBN:

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Holdings
Item type	Current library	Call number	Materials specified	Status	Date due	Barcode
Books	KEIC	658.8 MCC (Browse shelf(Opens below))		Available		2221

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Previous	658.8 MAS Masterbrand guidelines for internal communications	658.8 MAZ The marketing challenge	658.8 MCC Basic marketing	658.8 MCC Essentials of marketing	658.8 MCC Basic marketing	658.8 MCC Direct and database marketing	658.8 MCD Marketing plans : how to prepare them, how to use them	Next

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